I’ve been shooting events at Power by You: Crossfit West Kootenay for some time and over the winter, they did a major renovation and updated their brand. Their brand refresh business photography needed to reflect the growth and support they’ve enjoyed since opening nearly a decade ago.
Power by You’s new look is fresh, crisp and strong. A bold feature wall immediately commands attention and encourages power. The facilities are clean and bright, as are their coaches.
Owners Ali Popoff-Grypma and Leo Grypma are approachable and supportive, and they listen to their clients. We wanted their portraits to convey how they hear people’s needs, and the encouragement and empowerment they give their clients. Ali and Leo know their clients see Power by You as more than a gym. It’s a supportive, healthy place where friends come together several times a week. They have multiple programs and coaches to help any level of athlete, any person with any type of health status or injury, and they’re constantly reworking events and ideas to bring more to the people that support them.
Because Power by You’s brand conveys strength and support, the most authentic photos come from when I spend time photographing the coaches doing what they normally do–using the facilities and working with one another. As they add more programs to their repertoire, they will need images that show how they continually are updating their services. The best way to do that is through their social media account.
Over the course of the next year, I will continue to add images to their portfolio. Their brand refresh business photography included my Premium Package (up to 36 hours over the course of 12 months), which ensures they have up-to-date, engaging images to share with current and potential clients looking for gyms in the area. Clients continually find Power by You because all their images are key worded and linked, a service I provide for all my own clients.
Your website and social media accounts are the face of your business. Contact me for your current site, or for your brand refresh business photography.