Starting in 1991, Nelson Brewing Company was the first craft beer company in the heritage town of Nelson BC. Because of this history, it’s a beloved brand by beer lovers, and even those who don’t imbibe, so their the business photography for Nelson Brewing Company had to reflect several values.
The NBC brand is steeped in history and strongly intertwined with the values that the City of Nelson is commonly known for: an appreciation for arts and culture (NBC is a constant presence at cultural events), historical roots (the brewery is physically located in a landmark historical building), and a leader in high quality, organic craft (they’ve always used all-organic ingredients, even before it was a trend).
Despite these somewhat reverent qualities, it’s also a beer that doesn’t take itself too seriously. We wanted their business photography to represent the fun community that NBC creates and supports, and we wanted to reflect the history from which they’ve come by featuring their process.
These black and white images evoke a feeling of history and the time-honoured process of creating beer. As one would expect with beer, we then we started having fun by featuring the taproom and have the business photography for Nelson Brewing Company show what it feels like to enjoy such good quality brew. The tap room is also where you buy their branded merchandise, so the crew all wore a branded piece of clothing to further publicize the NBC logo and beer.
Finally, we went up to the roof top patio that overlooks Nelson BC and Kootenay Lake, locations that we want people to associate with NBC beer. As a brand steeped in history, the business photography for Nelson Brewing Company needs to show were they come from, but also that they’re fresh and relevant. We had a beautiful crisp fall day, a day on which someone would likely enjoy a beer. The resulting business photography is honest, engaging, and true to the Nelson Brewing Company brand.
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