Why Brand Photography is Essential

I’m sure you’ve heard the saying that a picture is worth a thousand words, and that’s especially true when it comes to branding. There are a variety of elements that go into your brand identity, which includes your logo and mission statement, as well as your promises to your customers, and especially how you present yourself on your website, Instagram, Facebook and other social media pages. The quickest and most effective way to get your brand identity across to the viewer is through the images you use on your internet platforms. That’s why brand photography is essential for any business owner.

Kootenay Health Services brand photographyProfessional images for your brand

Branding photography is a collection of high-quality, professional images created to visually represent your business and demonstrate your brand identity. These photos include images of you and your team members, your workspace, your products, and any part of your process or daily activities.

Brand photos are just like headshots, but instead of promoting yourself, you’re promoting your company. Quality branding images clearly and effectively show your clients who you are and what you do on your business website and social media profiles. Story-telling images show clients and customers your company is consistent, and that you care about how you interact with potential buyers. 

Business photo of Kootenay Health services exercise programsHumanize your company

One of the greatest things about branding photography is that it gives potential and current customers a look at the faces behind your business. You may be intimidated by the idea of putting your face out there, but market research continually reveals that consumers are more likely to interact with and trust a company more if they can see the people behind the brand.

Branding photos not only show customers who you and your team are, but they also give interested consumers a peek into your process, your products, and what you do every day. While it’s obvious you need to have quality product images, it’s equally important to feature people in other images to help potential customers see how the product is used in real life, and what it might feel like to experience what you’re offering. 

Kootenay Health Services IMS treatmentYour website is their first impression

When someone visits your website or social media profile for the first time, you don’t want them to be put off by low-quality images. Blurry phone pics, pixelated screen grabs, off-colour or over processed photos… we see them all the time. People value transparency and they want to be able to clearly understand who you are and what you do. Professional branding photos tell a cohesive story and create visual interest in your business–which gives website visitors a positive first impression of your brand. The better you present your company, the more likely people will be to get and stay interested in what you offer!

Business photo of Kootenay Health services exercise programs
Participants in Kootenay Health Services group exercise class

Increase engagement with your brand

While strong content is essential to creating a solid brand identity, visuals are even more important. Photos draw the person to the text, and quality images encourage more people to engage with your business online. For example, Facebook posts with images receive 2.3x more engagement than those without images, according to Hubspot. That’s why brand photography is essential: it gets you more business!

Kootenay Health Services gymYou can use your photos everywhere

Branding photos are an investment, but one that’s well worth it! You’ll keep finding places where these photos come in handy, from your website and social profiles to paid advertising and email newsletters. Having these photos on hand makes it easier to properly promote your business and show potential and current clients why they should choose you.

Kootenay Health Services hand therapyBrand Photography Packages

My branding photography packages start at $500. Ongoing packages to support you as your business grows, products change and you need social media content over months and annually start at $2200.  Contact me here to get started! 

Opening photo of Kootenay Health services website

Author: bobbib

Bobbi Barbarich is a professional photographer who calls Nelson, British Columbia home--though she's comfortable pretty much anywhere. Whether she's preserving memories of the most important day in your life, or capturing an important moment for life, Bobbi's work is candid, unconventional and real. Bobbi has trained extensively with award-winning photographers Patrice Halley and Buffy Goodman, and she's won a few awards herself.

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